A
modern bar needs to know how to differentiate itself from the run-of-the-mill
competition. For this, Caffè Molinari has created the “Moments” project:
a new and original way of selling coffee for every season and occasion. “Moments”
begins with the training of barmen at our training establishment in which each
one learns to execute the proposals of the Molinari menu: fast recipes, easily
prepared and very tasty. On his return to his own bar each one is supported by
complete, sophisticated merchandising which includes, amongst others, the Molinari
menu to show to clients. “Moments” is a new way to attract the attention
of clients and to build up the image of the bar through the use of a product with
a high added value: Molinari coffee, together with your professionalism, is the
byword for sure success. |